AP makes inroads into 3 major cities’ property markets Reveals plans to build ‘APITOWN’ brand
- Expands investment scope by sending new brand ‘APITOWN’ to make inroads into provincial property markets starting in 3 regions, 3 provinces: Khon Kaen, Rayong, Nakhon Si Thammarat
- Reclassifies low-rise portfolio into mixed products under a master plan for today’s best living that highlights AP Thailand’s standard to meet all housing needs covering single detached houses, duplexes and townhomes at a price ranging from Bht 1.7 - 8 million, with presales slated for 21-22 November
Khon Kaen (3 Oct 2020) – AP Thailand is moving forward on a solid footing after racking up success from sales of its ever-growing low-rise portfolio, the year’s superstar. The firm is ready to move on with a master plan for today’s best quality of living as it is set to make inroads into 3 major cities’ property markets through a new brand called ‘APITOWN’ under which it looks to feature mixed product development. The strength of the new brand lies in AP integrating technology into the design of more space functions. The result is a home that understands life like hybrid living – one which offers a superior living experience with higher level of comfort, new dimension of security and community living, together with a quality management team to ensure the highest level of standards. The idea will be piloted in 3 major cities, namely Khon Kaen, Rayong and Nakhon Si Thammarat. The total investment is Bht 2,450 million for the new brand of residential properties to be offered at a price ranging from Bht 1.7 – 8 million. The presales for all the projects are scheduled for 21 - 22 November.
Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said, “Propelled by our main mission to Empower Living as we stand ready to help everyone in society to fulfill their desired life purpose, today, AP is ready to make a difference to the property market in major cities. We are expanding the scope of our investment by increasing our portfolio of AP projects in the provinces. Heading the way to meet the needs of customers in major cities looking for top-brand quality residential projects will be our strong low-rise products under a new brand called ‘APITOWN’. We will offer a portfolio of mixed products for every housing need out there. The brand ‘APITOWN’ will be in the middle end of the portfolio of provincial developments which will be AP’s new product portfolio. We planned our strategy to tap into key provinces based on the potential and opportunity for investment in four main dimensions, which are 1) infrastructure investment in mega projects by the public sector with a focus on the provinces that have concrete development projects 2) economic growth in multiple aspects with economic activities and jobs that generate revenues from several sectors (industry, investment, agriculture and tourism) 3) urbanization and growth in purchasing power, and 4) being the region’s education or medical hub.”
Mr. Ratchayud Nunthachotsophol, Chief Business Group, Single Detached Home, one of the key men at AP (Thailand) Public Co., Ltd., commenting on the company’s intention to develop and deliver projects under the brand APITOWN, said: “Amid the market’s challenges, AP’s low-rise portfolio is able to grow prominently in presales and ownership transfers as evidenced by the presales in the first nine months topping Bht 20,900 million, which is 93% of the projected presales for the whole year at Bht 22,500 million. It proves here that there is strong purchasing power and customer confidence in AP’s low-rise projects. And today, we are ready to proceed with our plans under the main mission to Empower Living for everyone in Thai society. We stick to the process of thinking and developing through the concept of drawing a master plan for today’s best living under AP Thailand’s standard. We look to reach out more to Thai people in different regions. They deserve to equally enjoy to the full our standards of design, interior space function, common areas as well as the best pre-and post-living services in every aspect courtesy of our quality team in our portfolio of mixed products, which include one-story single detached homes, two-story single detached homes, two-story duplexes, one-story townhomes and two-story townhomes. They will be different and deliver a superior living experience compared to other projects in general. We will set the best standard as customer’s first choice as we pilot the concept in three major cities with APITOWN Khon Kaen, APITOWN Rayong and APITOWN Nakhon Si Thammarat. The total value of these projects will be Bht 2,450 million. They will be sold for Bht 1.7 – 8 million.”
Mrs. Pimpun Preechanont, Executive Vice President, Single Detached Home, AP (Thailand) Public Co., Ltd., said, “For the prototype project under APITOWN brand to be piloted in the first three provinces (Khon Kaen, Rayong and Nakhon Si Thammarat), AP’s team went out on a field trip and worked very hard to decode the insight on how customers in each area really live their lives and on their specific needs. It made us see the opportunity to develop new residential projects that do not exist in those major cities as we look to adopt our main concept of Hybrid Living where space design and living innovation are integrated to bring living to the next level. Importantly, it meets the practical needs in three main dimensions, which are 1) Security – an innovation for safety with an intelligent security system which takes care of every family member 24 hours a day.
It includes a sensor to detect movements and send a warning through smartphone, a siren to warn of intruders, IP camera which can live stream images to keep a watch on family members, digital door lock to open-close the front door via an application together with a pin code which can be used only once for a special guest 2) Comfort – an innovation for comfort in the form of a smart spot remote which connects to lighting control and is also used to control the air conditioner in or outside of the home, and 3) Community – an innovation which cares for the community 24/7 via Katsan platform. Katsan is an innovative platform that manages security in the housing project 24/7. It performs the screening and looks after all safety aspects of living in the project through a smart platform thus bringing living peace to the next level in a quality society. The platform screens people entering the project and facilitates living to create a quality community.”
“APITOWN will primarily target new-generation families in the major cities. They are people aged 30 – 45 who look to own a new home that is conceived, developed and managed by the country’s leading property developers. We focus on offering a unique home model that is modern in design. It has more functional space and every square metre can be practically used. The home will integrate technology to facilitate living and provide better peace of mind than other projects in general, while its common areas have everything for every urban lifestyle trend in the best locations of those provinces,” added Mrs. Pimpun.
“We are confident that every process of developing and delivering APITOWN coupled with the superior strength, the original design which technology integration for modern living, the common areas which are ideal for urban lifestyle, the quality management team typical of AP as well as the choice of location and sale package that are right for customers in each province, will definitely make APITOWN well received by customers in the provinces that we launch the brand the same way as they do other brands under AP which have won trust and confidence from customers in Bangkok and nearby areas over the past 29 years,” concluded Mr. Vittakarn.
Brace yourself for APITOWN, the master plan for today’s best living and the standard of quality by AP Thailand in 3 pilot regions and 3 pilot provinces at the simultaneous presales on 21-22 November. The first project ‘APITOWN Khon Kaen’ is valued at Bht 950 million. Built on an area of 45-1-40.7 rai, it has a total of 279 units of mixed products (2-story single detached homes, 2-story duplexes and 2-story townhomes). APITOWN Khon Kaen highlights the New Height of Urban Living concept for every living need with modern-style innovation hybrid residences where every generation of a family can live together. The project has a shaded atmosphere complete with a massive garden and a luxury clubhouse for urban relaxing trends in the best location near Khon Kaen International Airport and the city centre. The project’s first phase offers 2-story single detached homes on a minimum area of 50 square wah with a functional space of 154-225 square metres, 4 bedrooms, 4 bathrooms, 2 living sections, a kitchen and 2 parking slots. Prices range from Bht 3.79-8 million.
The second project ‘APITOWN Rayong’ is valued at Bht 850 million. Built on an area of 45-2-85.8 rai, it has a total of 286 units of mixed products (2-story single detached homes, 1-story single detached homes and 1-to-2-story townhomes). APITOWN Rayong highlights The Living Hub That Connects City and Nature concept – the privilege of living an extraordinary life. The project is situated in the high-potential location of central Rayong where every way of life is connected – work and rest – on Suchada 4 Road connecting to Sukhumvit Road from where one can get to Map Ta Phut Industrial Estate in 15 minutes. It comes complete with a clubhouse together with a fitness centre as well as a salt swimming pool, common areas with large trees, and an all-activity family playground. The first phase offers 2-story modern-style single detached homes of the future on a minimum area of 50 square wah with a functional space of 154-190 square metres, 4 bedrooms, 3 bathrooms, 2 living sections, a kitchen and 2 parking slots. Prices range from Bht 4.35-8 million. And the third project is ‘APITOWN Nakhon Si Thammarat’. Valued at Bht 650 million, the project is built on an area of 34-2-86.4 rai, it has a total of 215 units of mixed products (2-story single detached homes, two-story duplexes homes and 2-story townhomes). APITOWN Nakhon Si Thammarat highlights Reinvent Your Modern Living – the space of happiness and the next level of relaxation complete with a massive clubhouse, a full range of facilities in a shaded atmosphere. The project is situated in the high-potential location on Om Khai Vajiravudh Road with convenient access the city centre and lifestyle venues. The first phase offers 2-story single detached homes on a minimum area of 50 square wah with a functional space of 154-225 square metres, 4 master bedrooms, 4 bathrooms, 2 living sections, a kitchen and 2 parking slots. Prices range from Bht 4.19-8 million.
AP Thailand Group is in pursuit of EMPOWER LIVING mission to fulfill every life purpose with valuable and meaningful product and service innovations