AP launches The Best Aspiring Life
- New initiative will bring condominium living to the next dimension for first time in Thailand
- New model of space design introduced with quality furniture from IKEA at a time when home is the centre of life to empower every rhythm of living for new generation’s freedom
- Open for experiencing of real space at Aspire condominiums in 3 urban locations: Apire Asoke – Ratchada, Aspire Sukhumvit – Onnut and Aspire Rattanathibet 2 simultaneously on 22 Nov
Bangkok (16 November 2020) – AP (Thailand) Public Co., Ltd., is moving ahead to empower living so everyone can fulfill a desired life purpose. In partnership with IKEA Thailand, importer of the world’s giant furniture brand, the company has launched a special project called The Best Aspiring Life where it introduces a ‘creatively flexible’ model for living a vertical life for the future – an original space for quality living for every freedom need of the new generation. The model will come with a unique style with all the answers for a time when home is the centre of life that handles outside uncertainty while sharing happiness in every rhythm of living through AP’s expertise in creating space innovation for sustainable living and IKEA’s best in highly functional and affordable products for quality living. A special project has been piloted with real space created at Aspire ready-to-move-in condominiums in three locations: Aspire Asoke –Ratchada, Aspire Sukhumvit Onnut and Aspire Rattanathibet 2, which are on offer at a starting price of Bht 1.69 million. The real residences will be ready for a preview simultaneously on 22 November.
Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Pcl. said, “This special project with IKEA Thailand is a continued step forward in our main mission to empower living. We are ready to make it easy for everyone to fulfill a desired life purpose through The Best Aspiring Life campaign. Together, we will elevate condominium living for the new generation of urban customers by making every square inch valuable. The new model is the culmination of all our effort. It will be the model for quality space that resulted from AP building on its expertise in developing and delivering quality life space innovation together with IKEA’s superiority in delivering home living products which are not only a cut above the rest in terms of striking design and uniqueness, but are also full of conceptual details for powerful functional practicality all at a price affordable to the general public.”
“This special project will open up a new perspective on space function design for a new generation of urbanites living in Aspire condominiums in three urban locations, namely Aspire Asoke – Ratchada, Aspire Sumkhumvit - Onnut and Aspire Rattanathibet 2 whether they live in a 25-sq.m.studio or a 1-bedroom residence of 30-35 sq.m or a 2-bedroom residence of 50 sq.m. The idea is to design a space that is ‘creatively flexible’, not just redesigning the new condominiums, but also the integration of multi-purpose products and fixtures from IKEA to bring condo living to an ideal level where every square metre is functional. It is not only a place to live, but you also use the space for self-development, work, learning, exercise to balance the state your body or mind from a stressful work life and get yourself prepared for a future where outside uncertainty is the norm. You need to make yourself happy in every rhythm of your life and to be able to purpose a modern lifestyle at a time when home is everything of your life,” said Mr. Vittakarn.
Mr. Tom Suter, Store General Manager, IKEA Thailand, said, “IKEA’s vision goes beyond furniture and home décor. We want our business to have a positive impact on the world and IKEA products to help customers live longer. So, all of our products aim to improve lives of people around the world every day. We bring people a wide variety of quality furniture and home decoration items in beautiful design with functionality that is worth the money spent at a price that everyone can afford – products that will spark living joy and happiness in various new ways, elevate the quality of life, unlock every activity that will happen in the ready-to-live-in Aspire condominiums in the three locations to ensure sustainable uses in all those locations.”
“What is special about The Best Aspiring Life project apart from the introduction of IKEA’s unique decoration style is a striking idea that changed how condo space is used for new functional experiences ranging from the merger of the living quarter with the dining section that can perform multiple functions, whether it be recreation, private work, exercise or mini party on special occasion. More storage space is efficiently added without creating living discomfort. The kitchen is outstanding with attractive decoration to ensure more joy and ease of cooking in the condo. And the bedroom is a dream bedroom for a good night sleep so you wake up to a new inspiring day every morning, or the garden corner and the nice little living area with a city view from the corridor, among others,” added Mr. Vittakarn.
Come experience how it’s like to live in a quality space that has all the answers for the future of vertical living with ‘creative flexibility’ for the new generation’s every freedom. Make a visit now to Aspire ready-to-move-in condominiums by the mass rapid transit lines in three urban locations, namely Aspire Asoke – Ratchada – the only new condo in the new CBD near MRT Rama 9, Aspire Sukhumvit – Onnut – a new riverside condo close to nature with convenient access to Phra Khanong - Rama IV areas, and Aspire Rattanathibet 2 - a ready-to-move-in condo by the main Rattanathibet Road close to the expressway and only five minutes to MRT Nonthaburi Civic Centre. All have a starting value price of Bht 1.69 million. The special ready-to-move-in package includes over Bht 100,000 worth of furniture set from IKEA and many separate offers for individual projects – all available to customers who book and have ownership transferred from 22 November – 28 December only. For more information, visit www.apthai.com or call 1623.
Photo 1: (From left) Mr. Prajark Prapamonthol, Deputy Chief Business Group: Condominium Business, AP (Thailand) Public Co., Ltd., Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Pcl., are pictured with Mr. Tom Suter, Store General Manager, IKEA Thailand and Ms. Amataboon Satrasook Local Marketing & Communication Manager IKEA Bang Yai in a special project called The Best Aspiring Life where it introduces a ‘creatively flexible’ model for living a vertical life for the future – an original space for quality living for every freedom need of the new generation.
Photo 2: AP (Thailand) Public Co., Ltd., led by Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation. In partnership with IKEA Thailand, led by Mr. Tom Suter, Store General Manager, IKEA Thailand, has launched a special project called The Best Aspiring Life where it introduces a ‘creatively flexible’ model for living a vertical life for the future – an original space for quality living for every freedom need of the new generation.