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09/02/2021
NEWS

AP launches AP ScaleUp programme

09/02/2021
NEWS

AP launches AP ScaleUp programme

to take Thai SMEs to ultimate level

  • In a bid to realise every purpose, AP empowers Thai SMEs mired in crisis  
  • AP ScaleUp seeks to bring Thai SMEs up to speed so they grow together with better opportunity
  • In a market primed for business upsizing, AP offers veteran mentor in AP Thailand’s CEO Anuphong Assavabhokhin
  • Register to join the programme now until 28 February at www.apthai.com/APscaleup

Bangkok (4 Feb 2021) – AP Thailand Group, on a mission to empower living to fulfill every life purpose, is moving forward to empower Thai SMEs with “the launch of AP ScaleUp programme.”  Designed to bring local SMEs up to speed so they grow together with AP Thailand Group, the programme will, for the first time, enable SMEs in Thailand to build on their businesses and grow together with AP Thailand Group.  This programme provides SMEs with a massive market that will allow them to scale up with quality products and services needed by more than 200,000 customers of  AP Thailand as well as to upskill on business knowhow from the principal mentor – Anuphong Assavabhokhin, a role model as successful CEO with an entrepreneur spirit to drive business to success for over 30 years.  Register free of charge to join the programme now until 28 February at www.apthai.com/APscaleup.  

Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP Thailand Group, said, “Based on our Empower Living mission, we focus on building an AP community that offers good quality of life from building quality homes and taking care of residents to make sure that they live a convenient life with our innovative products and services developed by our own team of home innovators as well as partners who specialise in different areas.  We do that to support promising small and medium businesses or SMEs in Thailand allowing them to grow amid the crisis that is far from over.  So we gave them this special programme called AP ScaleUp whose main purpose is to help Thai SMEs build on their strengths while increasing their growth prospects when the business world is getting more and more complicated.  The programme will also give Thai SMEs more business knowhow and prowess, whether it be in financial management, marketing or intensive organisation management, courtesy of Khun Anuphong Assavabhokhin, CEO as well as other executives of AP Thailand.”

What Thai SMEs will get from joining AP ScaleUp programme include 1. Scale Up – an opportunity to upsize their businesses in the future with a demand from more than 200,000 quality AP customers 2. New Oil – an opportunity to expand their markets given the high market value of AP customers, a variety of their needs and age groups and their purchasing power 3. Reskill – an opportunity to develop their knowledge and stimulate business ideas through Design Thinking as they learn business management tips in different angles from Khun Anuphong Assavabhokhin, CEO of AP Thailand Group, up close and personal.   

“In addition to having an entrepreneur spirit, Thai SMEs should also possess a knowledge and capability in organisation management, finance, accounting, marketing and personnel since they are key to driving growth of Thai SMEs amid the current competition.  ‘New market and specialisation’ alone may not be the answer for success if SMEs are still trapped in outdated business knowhow.  We are asking Thai SMEs to look at the programme as an opportunity to improve themselves.  This time around Khun Anuphong Assavabhokhin is willing to be a mentor in person to share his learning and experience doing business as well as interesting ideas,” Mr. Vittakarn said.

As for the qualifications of SMEs that AP Thailand is looking for, you need just be a business owner or entrepreneur that has a product or service as well as an innovation to empower AP customers and meet their needs in 8 areas 1. Security 2. Household Maintenance 3. Good Health 4. Future Energy & Saving 5. Elderly Care 6. Finance & Wealth Management 7. Emergency & Safety Service 8. Do It For Me.  AP Thailand is ready to help develop and build on SME’s products and services together.  Come and empower living to make lives and businesses stronger together.   

SMEs interested in joining AP ScaleUp programme can register at www.apthai.com/APscaleup from today until 28 February 2021.

AP Thailand Group is in pursuit of EMPOWER LIVING mission to fulfill every life purpose with valuable and meaningful product and service innovations 

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