AP launches ‘MAKE LIVING GREAT AGAIN’
Bangkok (29 Jul 2020) – AP Thailand Group, the leader in the development of residential properties with a mission to EMPOWER LIVING by fulfilling life purpose with valuable and meaningful product and service innovations, today, launched ‘MAKE LIVING GREAT AGAIN’ campaign to empower all Thais to get back up and live great again. The campaign features a talk event of the year called MIND SYMPOSIUM. It calls on everyone to set their mind up and go on with their lives. In the symposium, eight masters of the mind will share their ideas on how to build mental immunity. Forty curators from a wide range of backgrounds have come together to produce their special playlists on Sportify and many other activities are available to enjoy at www.apthai.com/makelivinggreatagain.
Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said that “throughout the COVID-19 pandemic, the company has focused on managing the organization in the midst of the risk and has succeeded in smoothly bringing the company out of the crisis in the first half of the year. On the social front, in addition to making donations to fight COVID-19, today, the company continues to empower everyone in society through its latest campaign called MAKE LIVING GREAT AGAIN, which aims to deliver a positive attitude and make everyone mentally immune.”
Mr. Sappasit Foongfaungchaveng, Director of Brand Strategy, AP (Thailand) Public Co., Ltd., said “the social campaign ‘MAKE LIVING GREAT AGAIN’ was designed to reinforce the brand’s position to empower everyone in society – people who do not have to be AP homeowners. And when there is a crisis, apart from taking care of the physical quality of life, the quality of the mind is another aspect the company attaches importance to. The campaign is intended to help build mental immunity for all Thais. Regardless of what they have been through, AP Thailand is always ready to walk with them and together make the meaning of life great again. As for the goal of the campaign, the company expects every Thai to be able to live life to the fullest with strong encouragement to maintain their hopes and dreams while still remembering the meaning of life and knowing what they are for today.
“At a time when many people have to start their lives from one again, despite countless trial and error, involuntary surrender and obstacles crushing their hopes and dreams, no matter how your dreams will change tomorrow, AP Thailand is ready to walk with you so that together we will be able to make the meaning of life great again,” added Mr. Sappasit.