AP launches ‘AP New Gen Designer’ programme
- AP x Landscape Architecture Department, Chulalongkorn University, pilot initiative to breed new generation of thinkers, inviting fourth-year students to think and build on creative designs in prep for professional life, to drive force of thought systematically to meet needs of practical users
- Young designers encouraged to conceptualize New Breath of the City in designing a garden for high-rise living to build an ideal community that combines natural aesthetics with life story
Bangkok (24 Sept 2020) – AP (Thailand) Public Co., Ltd., the leader in the development of residential properties under a mission to Empower Living by fulfilling every life purpose with meaningful products and innovations, in its effort to join a movement to drive the force of systematic thought for the landscape of a new generation of designers, has launched ‘AP New Gen Designer’ programme, an initiative to breed thinkers to build on creative designs through a systematic design learning process. Under the programme, young designers are challenged to present their ‘New Breath of the City’ projects by designing a garden for high-rise living to build an ideal community that integrates natural aesthetics into a life story. The programme will be piloted with 40 students of Department of Landscape Architecture, Faculty of Architecture, Chulalongkorn University.
Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said, “Understanding customers or Put People First is integral to AP people’s DNA. It ensures success for every residential project or service innovation developed by AP Thailand. So, we want to pass on this design thinking system in AP’s context to Thai youngsters growing up to pursue a design career so it forms their important professional foundation. That’s why we initiated ‘AP New Gen Designer - To breed thinkers and build on creative designs’ programme which focuses on systematically transferring design processes and practical action in real projects. We are piloting the programme with 40 students in the Department of Landscape Architecture, Faculty of Architecture, Chulalongkorn University.”
“Designers in whatever professional fields have an important role in creating innovative designs. You may have heard about ‘design that changes the world’ which is a short phrase that connotes a complicated design thinking process, especially in the way you understand the problem facing users before it leads to the question of how design can be effectively used to fix the problem. This programme will allow the students to learn multiple steps of design thinking and actual practice. We are confident it will encourage them to think and to exercise their thinking potential, said Mr. Vittakarn.
Mr. Pachrah Jayasiri, Director, AP Design Lab, AP (Thailand) Public Co., Ltd., said, “The landscape design of a high-rise residence or condominium presents a unique challenge regarding space limitations, features that correspond to architectural design as well as the character of the building, the overall atmosphere and the surrounding areas, the harmony with the way of life, the number of residents and how you actually maintain its long-term shaded beauty. Our AP team used that challenge to give our AP New Gen Designer programme its ‘New Breath of the City’ topic. We challenge the new generation of designers to design an ideal landscape for high-rise living. We encourage them to use a thinking process with target consumers and bring the feedback to analyze and research systematically. The result we expect is the project’s perfect landscape in a great environment and atmosphere together with an integration of natural aesthetics into the residence in order to build a future for Thai condominium as an ideal space for people of different lifestyles to live together in the same community.”
Asst Prof Dr Chamawong Suriyachan, a lecture at the Department of Landscape Architecture, Faculty of Architecture, Chulalongkorn University, said, “It is a good opportunity for the students to learn with an expert business operator. Something shared by AP is only taught in theory and the students have never seen the real thing. Now they will be able to learn it. The AP New Gen Designer programme has imparted lessons they never knew before because they lacked the field experience. They didn’t know how to tweak their thinking. They never fixed real problems of real residents. This programme greatly benefits the students. I’m glad that the private sector gives importance to the young designers and helps them update their practical knowhow.”
Ms. Athittaya Sanmanogul, a fourth-year student from the Department of Landscape Architecture, Faculty of Architecture, Chulalongkorn University, said, “AP shared a thinking approach, like how you asked users (or target group), which is very useful. It made us feel like we faced the same problem faced by users. We saw the picture. Another thing we learned was the proper way to do an interview. You don’t have to use a lot of samples. It saves time you work on it. It allows you to quickly develop your work with efficiency because a good interview lets you know what your customers really need and it makes you learn how to think about how you can fix the exact problem. I’m glad to be a part of the AP New Gen Designer programme. It is very useful for my work after graduation.”
Mr. Tavirat Suwannasing, a fourth-year student from the Department of Landscape Architecture, Faculty of Architecture, Chulalongkorn University, said, “I was impressed with the design work since the day I was invited to visit Life Asoke – Rama 9 project. It looked elegant from the outside, the zoning, the greenery and the residential areas inside the project. It excited me all the time. But if you look at it from a designer’s viewpoint, innovative architecture always makes you excited. But the small details of the project make you realize that AP paid a lot of attention to the design work and they can do it real quick. For example, in the common areas in particular, the workout quarter has partitions to minimize contraction of germs when people have to use the area together. It shows that AP did a homework. Each spot has been thoroughly thought out. Today, I’m glad to have learned the work that needs attention to details from a profound expert like AP.”
AP New Gen Designer programme is designed to let the students work with the real residents. It encourages exchanges of ideas between students, lecturers and AP team. The programme begins with a workshop to understand the whole picture of how the real needs of customers are learned full-circle. The students are then allowed to learn the whole process from start to finish with real customers for two months. Currently, the programme is in the workshop process to transfer the knowhow from AP to the new generation of designers to get them prepared as much as possible before a field experience.
AP Thailand is committed to empower living to fulfill every life purpose.