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07/01/2021
NEWS

‘AP Thailand’ awards 3 budding landscapers in

07/01/2021
NEWS

‘AP Thailand’ awards 3 budding landscapers in

‘AP New Gen Designer’ programme

Bangkok (6 Jan 2021) – AP (Thailand) Public Co., Ltd., the leader in the development of residential properties with the Empower Living mission to fulfill every life purpose with valuable and meaningful product and service innovations, recently unveiled three outstanding young designers in its AP New Gen Designer programme.  The three were recognised for designing three different styles of green areas and high-rise living to improve lives of people living different lifestyles in the same community under the theme ‘New Breath of the City’.  The competition was a collaboration between AP Thailand and Faculty of Architecture’s Department of Landscape Architecture, Chulalongkorn University, to empower the next generation of designers as the future of Thailand’s design community to develop their capabilities through systematic learning by doing in preparation for actual work life.     

Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said, “Today, we got the winning designs from three new-gen designers.  They are the result of full-circle learning of design thinking before getting hands-on over a period of two months.  They were able to profoundly channel what they understand as designers about customers through a systematic thinking process.  In particular, they understand the problems facing users.  It enabled them to design the solution that can solve all the problems effectively. Understanding your customers or put people first is the DNA of every AP team member.  It’s what we channeled it to the young designers joining AP New Gen Designer programme.”   

AP New Gen Designer programme was the result of a collaboration between AP (Thailand) Public Co., Ltd and the Department of Landscape Architecture, Faculty of Architecture, Chulalongkorn University to empower university students, who are new-gen designers, to get hands-on with residents.  The empowerment covers an exchange of ideas among students, teachers and AP team.  It started with a workshop to understand the real needs of customers full-circle followed by field practice to learn about the whole process from the beginning with real customers for two months.  All the students were asked to create uniquely challenging model landscapes on the theme ‘New Breath of the City’ for vertical housing or condominium with a limited space.  The landscapes they designed were required to be in harmony with the building’s architecture and character as well as the overall ambience, surrounding areas, way of life, number of residents long-term maintenance of beautiful greenery.  Each student received a certificate for their design.  

 

The three award-winning designs by the 4th year students from the Department of Landscape Architecture, Faculty of Architecture, Chulalongkorn University joining the programme include 1. Home is a shelter from storms-all sorts of storms by Ms. Neeracha Nithipinyolert.  Here is the definition she gave to her work: “Condo is like the second home to those coming to work downtown.  But due to many limitations like space, there are different feelings and experiences among condo residents.  As designer, my job is to make a home more than a place for it must offer a peace of mind when you come home.  It must be a place that can unleash your true self as much as possible, which is channeled through the four elements of design, namely 1) material – natural wood material is used in the design to channel warmth and comfort of being at home 2) planting – an open-air expansive green area is created as a front yard that can be freely used to create a wide range of experiences 3) lighting – creation of space to let natural light into play from sunrise to sunset to let users experience natural warmth in each period of the day 4) space – creation of semi-outdoor common areas to let users enjoy nature while doing their activities”  

  1. To Feel Free by Ms. Piyakorn Ngamkiatkhajorn. According to the designer: “This piece is freedom through the pursuit of five different experiences inside a residence 1) difference – it comes from the landscape design 2) option – it allows users to choose the path to access and use the common areas freely 3) easiness & convenience – it allows users to easily access the common areas 4) relaxing – providing a space for users to relax and get away from stress 5) privacy – providing privacy in the common areas.”
  2. Back to the wild by Mr. Trai Tangpimai Commenting on his work, the designer said, “This design aims to complement the missing nature of the big city by offering new experiences within the project 1) Welcome to the wild – a reception garden is created to enable a transition from a hectic urban experience to a serene one through an isolated landscape 2) Mysterious Garden – building a path that connects the common areas to let users enjoy different experiences every step of the way 3) Top of Mountain Cliff – multiple tiers are designed to create different experiences. The top tier aims to offer exclusivity like standing on the mountain top in a natural environment where you see the horizons and tree tops.”      

Mr. Pachrah Jayasiri, First Vice President, Condominium Business Development and Design, AP (Thailand) Public Co., Ltd., said, “The three winning designs began from a true understanding of how people live in terms of their feeling and living experience.  We believe that this programme will empower the youngsters to exercise their potential before they embark on a designer career.”

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