AP posts Bht 28,560 million in 9-month presales
Bangkok (15 Oct 19) – AP (Thailand) Public Co., Ltd., the leader in the development of residential properties and innovations, is beaming with joy over its nine-month presales of Bht 28,560 million. Aided by a strong demand for low-rise and high-rise developments, the company has reached 70% of presales projected for 2019 and is confident that in the final stretch of the year, the market for middle-to-high end properties will continue to enjoy a robust demand, particularly for single detached homes purchased to actually live in. Before the year is over, AP has come up with a major campaign: ‘Hybrid Living – Innovative Home of Your Choice’ in which its single detached home brands, including Centro, The City, Mind and The Palazzo are all on offer. These include eight newly-launched projects and 25 ready-to-live-in developments in super prime locations. All of them come with a super special offer – an industry-first innovative package worth up to Bht 5 million of multiple privileges. The best prices offered range from Bht 4.99 million to Bht 60 million. They are available to only those who purchase and have ownership transferred today until 27 December this year.
Mr. Ratchayud Nunthachotsophol, Chief Business Group – Single Detached Home, AP (Thailand) Public Co., Ltd., said, “We expect the property market in the final stretch to have demand concentrated in the middle-to-upper middle segments, especially in the low-rise sector where there is a real demand for ready-to-move-in residences. We have consistently great homebuyer feedback as is evident in our strong nine-month presales now reaching 70% of our annual projections (Bht 41,800 million) or Bht 28,560 million, of which low-rise products contributed Bht 15,845 million and high-rise properties contributed Bht 12,715 million. We are still moving towards being one of Thailand’s top property development companies that meet every need of residents and delivers good quality of life to people in society.”
“With our extensive experience and true understanding of every in-depth need in the market, we are ready to create a phenomenon and to make the market for single detached homes alive big-time before bringing the year to a close by kicking off a special campaign: Hybrid Living – Innovative Home of Your Choice. The campaign highlights an industry-first selection of the best residential innovations and technologies you can choose to suit your lifestyle and real uses of your family in a package worth up to Bht 5 million. The package includes innovations that provide convenience, safety and extraordinary living in an AP single detached home in the most comprehensive way, whether it be the Hub Gateway and Security Module – a smart AI system which controls and directs all smart-home gadgets and home security systems, the Motion Sensor which, in addition to detecting movements inside the house to provide future-world security, directs automatic lighting switches, the Air Purifier which leaves you worries free of PM 2.5 dust particles and undesirable smell so you come back home for a breath of purified air every day, Home Guard Camera which provides a 24-hour monitoring of your family or the Wireless Panic Button which provides an emergency notification for the elderly, with a motion sensor equipped in the bed to automatically turn on/off light on the passage to the bathroom at night,” said Mr. Ratchayud.
“The Hybrid Living campaign is a special promotion for our customers who are new-generation urban families looking for a single detached home, whether it be a new launch or a completed one. We have put together for them AP’s single detached home projects under the brands Centro, The City, Mind and The Palazzo. There are a total of eight newly launched projects and 25 ready-to-live-in developments in top locations. In addition to the our top package worth up to Bht 5 million, we are also offering some of the best offers such as the best-site homes at super special prices from Bht 4.99 million to Bht 60 million, with generous discounts exclusively for customers who book and have ownership transferred within 27 December 2019,” added Mr. Ratchayud.
“We have great confidence in our strategy to differentiate with a portfolio of single detached homes that meet the specific needs of customers and the complete standards of AP projects under Centro, The City, Mind and The Palazzo brands comprising eight newly launches and 25 completed ones as well as our package of great innovations meeting needs for convenience, safety, extraordinary living of new-generation urban family and relevant offers for our customers. These factors will certainly stimulate buying decisions and make us get a positive feedback from potential customers looking for a new home before the end of the year,” Mr. Ratchayud concluded.
“AP Thailand, the leader in the creation of residential innovation for urbanites”