AP Thailand proceeds with campaign ‘SAVE LIVES, PROTECT PEOPLE’
- Pilot effort underway to save monks and communities in 10 at-risk areas of Bangkok and nearby provinces
- Relief efforts benefit nearly 1,000 monks forced to refrain from going out for alms at 9 temples and 1 priest hospital
- Fresh food deliveries to temple kitchens benefit small-time farmers and SMEs in Thailand through purchases of quality produce from them
- Essential dry foods and anti-COVID-19 supplies also delivered to temples
Bangkok (7 June 2021) – AP (Thailand) Public Co., Ltd., continues to pursue its mission to EMPOWER LIVING in order to deliver good quality of life to customers on their own terms. The company has launched the campaign ‘SAVE LIVES, PROTECT PEOPLE’ whose pilot effort involves dispatching a caravan to save Buddhist monks and communities in 10 at-risk areas of Bangkok and nearby provinces. The caravan delivers dry foods and anti-COVID-19 supplies while supporting Thai SMEs and small-time farmers by purchasing from them fresh foods, vegetables, fruits, eggs and meat to exclusively deliver to temple kitchens throughout the month of June 2021. In total, the campaign takes care of nearly 1,000 Buddhist monks at 9 temples and 1 priest hospital. It further reinforces the company’s intention to play a part in empowering everyone in society to extend a helping hand as much as they can to groups of people who may be overlooked in at-risk areas so they have a better quality of life and can get through the COVID-19 crisis safely together.
Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said, “The third wave of COVID-19 outbreak is having a far-reaching impact on every sector. Although many agencies have worked together to help each other, we found that many groups of people are probabaly still overlooked and have little access to the assistance. We wanted to play our part in empowering society. That’s why we launched the campaign SAVE LIVES, PROTECT PEOPLE as we realise there are still people who live in at-risk areas and their daily lives are affected by the pandemic while assistance is still limited. Our campaign was first directed at Buddhist monks and communities in 10 at-risk areas Those affected monks cannot go out to take alms and they are in short of supplies – fresh food, dry food and basic protective gear. We hope that this campaign will spark kindness for people in society to extend their helping hand as much as they can to groups of people probably uncared for in those at-risk areas so they can have good quality of life and can get through the COVID-19 crisis safely together.”
“Our pilot is being directed at Buddhist monks at temples in 10 at-risk zones. Our team has visited the temples and talked to the abbots on the impact and what their temple need. We found that many temples have refrained from going out to take alms to minimise risks. Buddhists in those communities are also reluctant to go the temple to make merit. So each temple has to set up a kitchen to prepare meals to minimise hardship during the peak pandemic. Some temples have also set up relief centres for nearby communities, so our relief efforts are also benefiting people in temple communities.” Said Mr. Vittakarn.
The SAVE LIVES, PROTECT PEOPLE campaign has also extended help to a group of SMEs affected by COVID-19 so as to pass on the assistance to society. These SMEs include Happy Grocers, a group of stores selling organic farm produce. The group received an award from Startup Thailand League 2020. AP purchases fresh foods such as organic vegetables and fruits, eggs and safe meat sans chemical contaminants for delivery to temple kitchen throughout June. For temples that did not set up a kitchen, AP has worked with SMEs Boon Nam Pha, which operate alms delivery services, to prepare boxsets of meals for monks.
In serious recognition of the impact the COVID-19 pandemic has on people in society, AP has prepared and analysed how it can best get help to those affected. When the pandemic was at one of its worst last year, the company came up with a campaign called #SAVE DOCTORS SAVE THAILAND, in which in the pilot effort it donated Bht 3 million to support the purchase of protective gear for Thai healthcare workers as well as life-saver equipment for COVID-19 patients by Ramathibodi Foundation, Rajavithi Hospital Foundation, Chulalongkorn Hospital, Bamrasnaradura Infectious Diseases Institute, Thammasat Chalermprakiet Hospital and Siriraj Foundation. The company also carried out a campaign called ALL FOR HEROES, which is in its second straight year running in 2021. Under the campaign, AP passed on ‘Kindness Bag’ to healthcare workers, who are Thailand’s frontline heroes. The latest campaign SAVE LIVES, PROTECT PEOPLE seeks to reach out to people society may overlook or ignore, starting with Buddhist monks. AP believes that these activities will provide a bridge of kindness and set an example for people in society to follow in joining together to help society at large so that Thais and the country can get through the COVID-19 crisis safely together.
AP Thailand on a mission to EMPOWER LIVING
seeks to deliver good quality of life on customers’ terms