‘AP’ shows strong ‘SDH’ presales growing by 100%
- Reaffirms AP’s leadership in single detached homes; ‘Home That Understands Life’ positioning cited as taking success to the next level with Q1 presales reaching Bht 4,300 million, a growth of over 100% despite without new launches
- Q2 will see 2 new launches worth Bht 1,650 million and expansion of ready-to-sell portfolio in prime locations where AP dominates
- Keeps stimulating demand for completely built housing by offering selected single detached homes at 38 prime locations in Bangkok from all brands, including THE PALAZZO, THE CITY, CENTRO under special campaign that allows homebuyers to pay 0 baht and get all freebies for home of their choice. Prices range from Bht 4.99-60 million.
Bangkok (19 Apr 2021) – AP (Thailand) Public Co., Ltd., has revealed presales of its single detached homes in the first quarter to be reaching Bht 4,300 million, a growth of over 100%, despite a lack of new launches. The performance is further testament to AP’s single detached home leadership with the main product positioning as a home that understands life. For the second quarter, the company will keep growth momentum going under the main mission to EMPOWER LIVING by enabling customers to live a good life on their own terms. More ready-to-sell homes will be added to hot-selling locations where AP already has positive customer feedback and the company has plans to launch 2 new projects, namely CENTRO Ratchapruek- Suanpak 3 and CENTRO Phahol-Vibhavadi 2, both valued at Bht 1,650 million. And to keep meeting demand for ready-to-live-in homes, the company has introduced a special campaign where customers will pay 0 baht and get a full package of freebies for the home of their choice. For this super special promotion, the company has selected the best single detached homes under brands The Palazzo, The City and CENTRO in 38 prime locations across Bangkok. Prices of the houses on offer range from Bht 4.99 million to Bht 60 million. The promotion is valid now until 30 June 2021 only.
Mr. Ratchayud Nunthachotsophol, Chief Business Group, Single Detached Home, AP (Thailand) Public Co., Ltd., said, “We see that low-rise products will continue to be superstars in the property market in the second quarter of 2021. This is especially the case with projects that offer more space functions at a price that offers higher value for money in comparison to competitors in the same location. We have the proof from the success of AP’s single detached homes in the first quarter. Despite without new launches, AP’s single detached homes still recorded presales of Bht 4,290 million or a growth of over 100% on the same period of the previous year. It is further testament to AP’s market leadership and our important positioning of offering a single detached home that understands life, one which has the right answer for urban families. It’s what makes customers trust AP and enables us to have outstanding sales growth despite unfavorable market conditions.”
“And to keep growth momentum going in the second quarter, AP’s Single Detached Home Business Group is ready to proceed on the main mission to EMPOWER LIVING to deliver good quality of life on our customer’s terms, with plans to manage our ready-to-sell portfolio. We are preparing to launch the first 2 projects worth a total of Bht 1,650 million as we further expand our market for single detached homes in best-selling locations where AP has great customer reception for existing projects that have nearly closed sales, but where we found ample demand from a lot of families. It led us to plan for more launches of single detached homes that understand life. It started with (1) CENTRO Phahol-Vibhavadi 2 worth Bht 1,250 million on an area of 58 rai. This project is comprised of 249 single detached homes complete with more space functions for new-generation families. The location is near Phaholyothin Road (incoming) close to MRT Red Line, only 15 minutes to Vibhavadi Road and the tollway. Prices range from Bht 5-8 million, and (2) CENTRO Ratchapruek-Suanpak 3 valued at Bht 400 million. This project is located on an area of 10 rai and offers only 43 exclusively available homes for urban families. All homes will be remarkable with modern design and space functions worthy of every square inch. The site is only 5 minutes to Sri Ratch Expressway close to MRT Blue Line. Prices range from Bht 8.99-12 million. These two new projects are scheduled for presales the same days on 12-13 June 2021 at their Sales Offices,” said Mr. Ratchayud.
And in response to demand from ever increasing customers seeking ready-to-live-in homes, the company has launched a special campaign for single detached homes, where customers will pay 0 baht and get a full package of freebies for the home of their choice. For this campaign, the company has selected some of the best single detached homes from 38 beautiful locations around Bangkok, covering brands THE PALAZZO, THE CITY and CENTRO. Among the best campaign offering are free transfer day expenses as well as a special deal, namely free air conditioner, curtains etc for a whole house. Prices on offer range from Bht 4.99–60 million. The offer is available to customers who book and have ownership transferred now until 30 June 2021 only. The campaign will make it easier for customers to own a new ready-to-live-in single detached home and is the best the company can give back to homebuyers during this time, and it is confident it will be well received as expected.
“Although the property industry is still feeling the ripple effect of the COVID-19 whose challenges are beyond anyone’s control, we are confident that demand from urban families looking for ready-to-live-in single detached homes and new single detached homes will remain continuously. Our Single Detached Home Business will not stop developing products and services that empower living in every aspect as we work to build a home that understands life, one that is practical for every family member and a home where every square metre serves to facilitate living on a day when home is more than home. Moreover, we offer a richer combination of interior space functions and common areas with hybrid living innovation, which is the strength of AP’s single detached homes and which includes safety, convenience and 24-hour community care in the right price package sought after by customers in each location. We are confident that the launch of the two new projects and the special campaign for ready-to-live-in homes will be another well received highlight in the second quarter and that it will enable AP to sustainably maintain its growth momentum and leadership in the single detached home market,” concluded Mr. Ratchayud.
AP Thailand’s EMPOWER LIVING mission creates and provides products or services
that empower AP customers and those related to live a good life on their own terms.