‘AP Thailand’ pilots video therapy to tap new generation
- A first in Thailand’s property industry, video therapy is introduced as a new means of brand communication using ASMR to create special to tap new generation of homebuyers by directing to them happiness of living in Baan Klang Muang high-end townhome
Bangkok (22 Jul 2020) – Mr. Pamorn Prasertsan, Chief Business Group - Townhome, AP (Thailand) Public Co., Ltd., said, “During the COVID-19 pandemic, we have seen an increase in a new generation of urban homebuyers taking an interest in visiting our projects, asking for information and booking AP’s townhomes through our online platform. There is yet another challenge for AP as industry player to figure out how we can elevate our marketing strategy in order to communicate the aesthetics and living experience so that we can sit in the hearts of prospective customers, particularly making them feel the unique emotion of living at ‘Baan Klang Muang’. To get more opportunity to build on the strength of ‘Baan Klang Muang’ as a high-end townhome among this new generation of customers, we have piloted the production of a special series of video therapy using ASMR (Autonomous Meridian Response). It will be the first time in Thailand’s property industry that the technique is used to present the best norm of living through special creation of audio-visual content which directly stimulates the cognitive system (the brain) to help the audience relax and free from stress like they are immersed in the happiness of living inside ‘Baan Klang Muang’ high-end townhome.”
AP is set to deliver the video therapy series to share three special experiences. It will act as a personal therapist to help customers relax with fresh positive vibes as the brand image and actual aesthetics from living in ‘Baan Klang Muang’ are projected through (1) ASMR GREENERY STORY – a way of life among people who make living together in a good society meaningful (2) ASMR PRIVACY STORY – a way of private life so peaceful that you can hear your thought and (3) ASMR CULTURE STORY – a way of relaxing life closer to nature than ever. Enjoy the new normal of relaxation together now via the playlist on YouTube @APTHAI.
Note – ASMR is an autonomous response to the senses such as sighting and hearing to create relaxing emotion through image, sound and constant rhythm such as the sound of whisper, touches, tree trimming, etc. Audio cognition depends on different sensory responses of individuals.
AP Thailand is in pursuit of EMPOWER LIVING mission to fulfill every life purpose with valuable and meaningful product and service innovations