‘AP Thailand’ teams up with ‘BC’ to declare Ladprao
Bangkok (24 Mar 20) - AP (Thailand) Public Co., Ltd., the leader in the development of residential properties and innovations for urbanites, in partnership with BC, Thailand’s No. 1 property agent, today, revealed the big data making the case for ‘LADPRAO AREA as THE FUTURE IS NOW’ as it announced its readiness to deliver ready-to-move-in Life Ladprao condominiums worth Bht 8,000 million. The ultimate in value for money, Life Ladprao is only a step away from the Ha Yaek Lat Phrao BTS station, complete with all-inclusive common areas and creative solutions to support the fully-fledged lifestyle trend of Ladprao homebuyers. It is equipped to empower living for a work-life balance. Its affordable price package also makes for great future investment. At a starting price of Bht 4.59 million or only Bht 131,000/sq.m., it offers a rental yield of 4-5%. In a recent phenomenal development, 95% of customers, who inspected the project during the first phase, decided to take immediate deliveries of residences at the end of inspection.
Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said, “AP is fully prepared to deliver ready-to-move-in 1,615 residences at Life Laoprao worth Bht 8,000 million as of today. Life Ladprao is one of the highlights of the joint venture between AP and Japanese partner Mitsubishi Estate Residence (a company in the Mitsubishi Estate Group) that enjoyed a success from the opening day of sales. The strength of the project lies in its location – the best around Ladprao, only a step of walk from the Ha Yaek Lat Phrao BTS station. This year, in particular, Laoprao is destined to be THE FUTURE IS NOW. It’s a location of potential and opportunity that is poised to get better and better for both living and investment as Bangkok’s new business district and a true nexus of Thailand’s rail systems. Recently, we had an Open House to welcome Life Ladprao customers to inspect the residences in the first phase as planned (14-15 March). As it turned out, 95% of the customers took deliveries of the residences immediately after the day’s inspection. It’s a success that just showed the confidence and trust our customers have in the process of development and delivery of quality condominiums under AP standards.”
“We, AP, are the leader in the market for condominiums along the mass rapid transit tracks in the Ladprao area where we already have two projects worth Bht 14,400 million launched under the brand Life and are planning to launch a new project worth Bht 2,100 million. It gives us the experience and profound understanding of each insight and lifestyle of customers in individual tracts of land. Life Ladprao is the first result of our design with understanding and dedication to deliver a ready-to-move-in project that respond to the real insight of customers in the ‘Adaptive Generation’. They are a new generation of urbanites with a fully-fledged life purpose - people who work and live to the fullest. Life Ladprao is there to empower their living allowing them to fulfill whatever they desire now with the flowing three strengths:
- Creative Solutions – the delivery of spaces and living experiences that are valuable and improve lives of customers now through common areas that combine advanced technologies to support adaptable uses while offering seamless digital connection with a high-speed internet network to support private relaxation and work from home trend. These include Iconic Lobby with Sound Dome & USB Charger System that allow residents to sit back and relax while listening to music or have a conference call; Intelligent Co-Thinking Space to support formal meeting with a full Digital Touch Panel that allows control of connection between TV screen, lighting system, sound volume, curtain and room temperature at the touch of a fingertip; Sky Social Club that allows residents to work in a rooftop office, thus making for colourful and creative working atmosphere for a change; and the first-ever Panoramic Health Club that is open around the clock to fulfill exercise needs of Life Ladprao residents with the most beautiful city view of the area and no more time restrictions.
- Improvement with SMART Property Management Living is made more efficient through SMART WORLD PLATFORM. In addition to interconnected convenience in the common areas and residential units, there is a security system that functions like a key card to the property for entry and exit from the main entrance to the residence zone, the lift and the door to each residence as well as an intelligent home control system in each unit for lighting and air conditioner. Together with a number of services from AP partners, it makes living at Life Ladprao safer and more convenient.
- Green Design Approach The master plan of the project calls for an ideal combination of natural areas, streams and a diversity of large trees. The Evergreen Path, for example, leads you into the project under the shadow of large trees and a variety of plants. It is complemented by outdoor garden corners with space functions for relaxation and work in the shadow of nature,” Mr. Vittakarn said.
Mr. Kayon Tantichatiwat, Director of Bangkok Citismart Co., Ltd., (BC), said, “Ladprao 2020 is truly THE FUTURE IS NOW due to five main factors that make the location so attractive to investors. It makes for a robust condominium market with the existence of real-demand customers and investment buyers. Those contributing factors are it being (1) a transportation and mass transit hub at the nexus of the Green Line Blue Line rapid transit network as well as being the site of Bang Sue Central Station for SEAN’s largest train line to be completed in 2021, a driver for non-stop development of nearby areas. It is also (2) a new economic hub complete with A and B-rated office buildings with over 300,000 square metres. When the Bang Sue Central Station is compete, 100,000 square metres will be added to existing office spaces and more than 40,000 Thai and foreign office workers are expected to be added to the area. It leads a lot more investors to the area. (3) a hub for a wide range of facilities Central Plaza Ladprao, in particular, has more than 150,000 customers a day, and there are (4) green areas in three large public parks that provide lungs for Bangkok The total area of them is up to 700 rai or 1.12 million square metres. What is important is that the Ladprao area is a location of opportunity for (5) a condominium market in the value price package that is affordable for those who buy to live in and great for investment buyers.”
“Based on our big data five years back, we found 11 projects launched along the main Phahonyothin Road from Phahonyothin MRT station to Ratchayothin BTS station. These projects have 8,263 units combined. Their average sales price is Bht 145,000/sq.m. Their total sales are 74%. But when we look closer at the demand at each mass transit station site, the most popular one is the Ha Yaek Lat Phrao BTS station which has the best homebuyer response with 82% sales and only 490 units left unsold. The reason is because it is the best location. It’s the centre of the area. We found that resale condominiums have seen an 8% price growth. Moreover, those who buy to rent out and resell are also interested in zone due to an attractive rental yield for condominiums in the area, which is at around 4-5%. Prices of condominiums in the area are still good for both buying to live in and long-term investment,” Mr. Kayon said.
Life Ladprao ready-to-move-in condominium is the ultimate in value for money as the only development in the location that is equipped to fulfill work-life purposes. Valued at Bht 8,000 million, the project is built on an area of 7 rai. Comprising two residential towers, one with 45 floors and the other with 46 floors, Life Ladprao offers a total of 1,615 units with functional areas ranging from Studio’s 26-29 square metres to 1-bedroom and 1-bathroom Suite’s 35 square metres and 2-bedroom and 2-bathroom Suite’s 48.5-75 square metres. Prices start from Bht 4.59 million or Bht 131,000/sq.m. Life Ladprao is ready to open for everyone to get the real experience of the future in the most ideal location destined to be THE FUTURE IS NOW. For more information, call 1623 or go to www.apthai.com.