‘AP Thailand’ launches major campaign of the year ‘HOMEMADE STORY Make Home More Than Home’
• Presents 18 new single detached home projects each offering “more space functions” and meeting every home living need in the Next Normal era, turns every square inch of home space into something more meaningful
• Exclusively special! 8 LOVEiS & FRIENDS artists and 7 famed YouTubers together demonstrate Next Normal ways of living in AP single detached homes through 13-episode series which airs on “Facebook and YouTube APThai” starting 11 July
Bangkok (7 July 2020) – AP (Thailand) Public Co., Ltd., the leader in the development of residential properties and innovations for urbanites, pushing ahead towards retaining No.1 in the single detached home market, today, announced the launch of a major campaign entitled ‘HOMEMADE STORY Make Home More Than Home’ in 18 AP’s single detached homes projects under brands Centro, The City and The Palazzo worth Bht 20,430 million. The firm stresses its key to success as a ‘home that understands life’ – every square inch in the homes built is designed with real insights and each home offers more space functions. As campaign’s special highlight, the company has joined hands with music artists from LOVEiS & FRIENDS and seven well-known YouTubers to embark on a super creative mission - a presentation of ideas for living in ‘spaces’ both the interiors and the common areas in a new context through a special 13-episode series which airs on Facebook and YouTube “APThai” starting Saturday, 11 July.
Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said, “AP sold Bht 12,810 million worth of low-rise products in the first six months or Bht 490 million a week on average. The sales were over 60% of our projections for low-rise products for the world year (Bht 22,500 million). It was a result we are proud of. Despite the COVID-19 pandemic that impacted every sector as well as the change in the way urban families live their everyday lives during the stay-at-home period, AP’s low-rise products still meet the needs of homeowners in every dimension of real uses. They have the answers for existing customers and receive good response from aspiring homeowners looking for a ‘home’ with more spaces and functions to support activities of every family member while offering private space for a change when they have to stay together for a long period of time. These are the main factors determining the direction in which AP develop its residential projects, especially ‘single detached homes’, where every interior space and common area are designed from a deep understanding on demand for single detached homes in individual locations, to ensure that the design concept, the house model and interior space function as well as common facilities can support multiple generations of family members.”
“The COVID-19 crisis that broke out and is likely to stay for a while has made urban families better understand the meaning of ‘home’. The need to get back to living and doing everything at home 24 hours a day to keep a social distance for your own safety and everyone else’s means that a ‘home’ has to perform multiple functions, whether it be a school for children, a family restaurant, mummy’s gym or dad’s office. All of these reflect an important aspect of home space function that has to respond to a completely changed lifestyle in the Next Normal era. We believe that these things will be key factors determining home-buying decision of urban families from now on, apart from traditional variables like location and affordable price package,” Mr. Vittakarn said.
Mrs. Pimpun Preechanont, Executive Vice President, Single Detached Home, AP (Thailand) Public Co., Ltd., said, “We want to build on the Next Normal living idea when everyone stays longer at home making every area inside your home more meaningful. So we came up with the campaign ‘HOMEMADE STORY Make Home More Than Home’ for our single detached home products in this quarter. The campaign seeks to communicate the way we think and work for AP’s single detached homes. We want to deliver a ‘home that truly understand life’. We have worked with eight music artists from the LOVEiS & FRIENDS label and seven famous YouTubers representing all generations of a family to present impressive stories and happy moments that happened when living in AP single detached homes. There are three main brands of them, namely Centro which is a single home for stating a family, The City which is a modern-design detached home for new-gen family, and The Palazzo which is a luxury flagship large mansion. All stories are told through music and different kinds of creative activities in a HOMEMADE STORY 13-episode special series. We believe it will surely make people happy, laugh and get new ideas to live their Next Normal lives at home.”
Mr. Thep-ard Kawin-anan, CEO, LOVEiS Entertainment, commenting on the collaboration with AP for the HOMEMADE STORY campaign, said, “At LOVEiS, we are kind of a family. All the crew and artists take good care of each other. Like a family staying together, everyone is bonded together. It shows in the songs we made. All artists made songs that showed their personalities in their own styles. It means that our music is a ‘space’ that connects the feeling and understanding between the artists and their fans. It’s no different from how AP thinks when they design their single detached homes, where every interior space has to connect different generations in a family in addition to supporting individual private lives. In this HOMEMADE STORY campaign, eight artists from LOVEiS & FRIENDS are Lipta, Singto Numchok, Pod Thanachai Ujjin, Panpan Yeeyee, Ben Chalatit, Mariam Grey Alkalali, LaMun Band, and MEAN. Together, they would carry out their missions that are grouped into 6 Space Missions for them to make the real use of space in AP single detached homes. We believe that fans will enjoy the stories, lifestyles, music production by the artists in a beautiful, shaded atmosphere inside the AP single home projects. Each artist would come up with new ideas to make use of the home spaces differently according to their lifestyle and generation. In each episode, you will see new ideas on how home spaces are used and you will be treated to beautiful live music from the artists, along with surprises that will surely make the audience smile.”
“HOMEMADE STORY the campaign to make home more than home also worked with seven well-known YouTubers, namely March Chutavuth Pattrakampol, Ploy Chidjun & Family, Asapapailong, Mint I Roam Alone, Peach Eat Laek, Spin 9 and Bearhug They would carry out 7 Space Missions to communicate new lifestyle ideas in AP single detached homes through all-flavoured stories channeling warmth, enjoyment, and creativity, and what it would be like if the whole house is turned into a tourist destination at a time when tour YouTubers are forced to stay at home,” Mrs. Pimpun said.
Don’t miss out on the stories of happiness complete with super creative ideas that build on basic use of spaces inside AP single detached homes under the campaign HOMEMADE STORY Make Home More Than Home channeled through a 13-episode special series (LOVEiS & FRIENDS artists in 6 Space Missions and 7 YouTubers in 7 Space Missions) on Facebook and YouTube “APThai” from 11 July – 31 August.
AP Thailand Group is in pursuit of EMPOWER LIVING mission to fulfill every life purpose