AP launches ONE CLICK NEW HOME AP launches ONE CLICK NEW HOME
- Starting first quarter of ’21, AP introduces new platform ‘ONE CLICK NEW HOME’ to unlock all restrictions for customers to visit and book new home with one click
- Offers 3 special experiences: TOURLiVE allowing you to tour every square metre of a project to see a real room with a real view in the most realistic detail; BOOKLiVE allowing you to book a special unit in real time 24/7 and HOTPRiCE ensuring you get the best price with a discount on top
- Lets you own AP quality home with one click, starting simultaneously around the country 1 Feb
Bangkok (27 Jan 2021) – AP (Thailand) is welcoming a new world context with the launch of ONE CLICK NEW HOME, a property transaction platform for the next normal that empowers customers by making their lives easy and convenient simply at the touch of a finger. The platform has 3 distinguished features: TOURLiVE – it lets you see a real room with a real view and day to night public space atmosphere; BOOKLiVE – it lets you book a special unit before anyone else in real time 24 hours a day and HOTPRiCE – it guarantees that you get the best price. Also on offer with a total of Bht 30 million in discounts. For customers who make a booking through ONE CLICK NEW HOME, they are entitled to a discount of up to Bht 200,000 on top. The platform will be available for customers to book a unit at the company’s 12 condominium projects with a price tag ranging from Bht 1.9 million to Bht 20 million, and will go online from 1 February.
Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said that “it has become certain that over a year after the COVID-19 outbreak, not only has it changed the way of life, but it has also changed how people make a visit to a housing project as well as their buying decision process. AP Thailand, with its mission to empower living so everyone can live a desired life, is ready to take meeting demand of customers in the new era to the next level onto the latest platform called ONE CLICK NEW HOME, which is designed to improve customer experience while delivering a new dimension of how people visit and book AP’s residential units. ONE CLICK NEW HOME offers a complete full-service digital platform with special promotions and generous on-top discounts.
“We have seen a trend that is more obvious as to how people purchase residential units online. Since the second half of 2020, we have seen an 85% increase in the number of queries or appointments for project visits done on AP’s various digital platforms (e.g. Facebook, Line OA of individual projects) compared to the first half of 2020. The return of the pandemic also promoted consumers to unavoidably open up to different digital platforms,” Mr. Vittakarn said.
“To fix the consumer pain point in buying residential units online where it is impossible to see a real room and a real view or the complexity of unconnected systems, we offer new solution in ONE CLICK NEW HOME for making housing purchase. Our focus is to design User Experience (UX) and User Interface (UI) with a combination of functional features to create virtual experiences of the real project locations. It also offers a hub to present AP products in every digital form available through 3 highlight features, namely 1. TOURLiVE where customers can choose a project they are interested in and make a tour of every square metre of it, including the real room, real view and the common area with the real atmosphere during the daytime and at night in 360-degree high resolution; 2. BOOKLiVE where customers can shop special units before anyone else through real-time booking 24 hours a day and 3. HOTPRiCE where the best price is guaranteed for customers who make a booking through ONE CLICK NEW HOME platform. We have added a special feature that lets customers stay on the same platform for AP VDO Call where they can contact the project sales staff who are on hand to give advice, answer every question and lead a private tour of a project online wherever and whenever it is convenient for customers just like they make a visit in person to the real site,” Mr. Vittakarn added.
ONE CLICK NEW HOME will be open for customers to experience the platform from 1 February and will be first available for all AP condominium brands, namely THE ADDRESS, RHYTHM, LIFE and ASPIRE. These include 6 ready-to-move-in projects and 6 newly-launched ones where customers can tour every square metre inside them to see the real rooms and real views in the real atmosphere during the daytime and at night with maximum 360-degree resolution. The platform will make it easier for customers to own a residential unit before anyone else with just one click. Prices of the projects available range from Bht 1.9 million to Bht 20 million. The projects are on offer with a total of Bht 30 million in discounts. It includes a maximum special discount of Bht 200,000 on top. The offers are available only to customers who make a booking through ap.oneclicknewhome.com