AP Thailand stops at nothing to produce new-gen creative thinkers
- Keeping a social distance in improved best property industry internship programme, AP Open House 2021 highlights Design for Living concept to produce new-gen creative thinkers aimed with reskill through full-on virtual class platform closely coached by top AP experts
- 5 top awards given to university students behind outstanding Next Normal product and service innovations
Bangkok (23 Aug 2021) – It is an impressive success for AP (Thailand) Public Co., Ltd., the leader in the development of residential properties on a mission to EMPOWER LIVING and AP Open House 2021 in its sixth year running. The programme produces new-generation innovators for Thailand, arming them with reskill and empowering university students to exercise their potential as we brace for an age of change. The internship programme is known for its depth in every aspect of people development whether it be skill, knowhow or potential that will prepare the interns to work productively in the property industry. The programme is the first in the industry to elevate internship in real estate under the concept of Design for Living. Trainees were coached intensively through full-on virtual class platform over a period of two months so they can learn trick of the trade safely with no interruption despite the COVID pandemic. In the sixth edition, 25 students were shortlisted from over 1,000 candidates from 67 universities nationwide.
AP recently held a virtual award ceremony to hand certificates to 25 new-generation innovators while also announcing 5 outstanding contestants in team and individual categories.
Ms. Tippawan Sirikoon, Deputy Chief People Officer, AP (Thailand) Public Co., Ltd., said, “AP as a property developer attaches importance to producing quality people to support growth of the industry all along through AP Open House, which is now in its sixth year. The Design for Living programme seeks to empower university students to be new-generation innovators by grooming them for a career in real estate. It’s important that we produce quality people who can innovate to ensure customers get good quality of life on their own terms as we live Next Normal lives. It’s crucial personnel in real estate must be able to identify and decipher unmet needs amid change all around. We need a process of thinking to come up with innovations and new ways to fix pain points of customers in order to empower life and living experience for customers effectively in every aspect.”
“Despite the fact that the COVID crisis is still far from over, AP sees it as a challenge because producing quality people, especially the young ones, for the industry is as important as keeping the business going. That’s why we elevated our AP Open House 2021 with Design for Living as the highlight idea as the first player in the industry. We organised our internship programme through 100% virtual class throughout the period of two months. The content was still intensive just like the knowhow, reskill and life still parts. We had in-depth training in the process of real work in the next normal. We had criteria designed for evaluating group work and individual work and had our mentors give advice closely. Executives of AP and leading partners from different sectors were also there,” added Ms. Tippawan.
AP Open House 2021’s Design for Living programme enrolled students in February 2021. After intensive screening, 25 candidates were shortlisted (from 1,000 candidates from 67 universities) to learn through the virtual class for two months under the guidance of mentors who are experts from AP – they are marketers and designers. The purpose was to enable these interns to fulfill their potential as professional thinkers and developers. The content was full-on from four main classes. It started with Design Thinking by SEAC, the original course from Stanford Center for Professional Development, USA, the No. 1 university of the world in terms of innovation. The course enabled them to identify unmet needs and to understand living experience sought by customers. A certificate from Stanford was given. The interns also learned about trends before anyone else. They got updated and know how trends and concepts of the future that will make them real marketers that know the process of thinking and innovating. They also learned about AP OneClickNewHome, a virtual tour of projects with sales features for the next normal and had deep knowledge about customer information via digital marketing. The candidates were allowed to show what they got to get to the bottom of housing innovation from challenging final projects in the concept of Design for Living. They were made to present creative ideas in designing product and service innovations to improve life in support of a variety of housing trends. The first prize went to ‘Khunwan Chatbot’ in the group category and the award was presented in a virtual ceremony.
Ms. Jirachaya Boonmark, a student from Srinakharinwirot University, representing the winning group, said, “Khunwan Chatbot is a concept for creating a platform for personal assistant in managing time for urbanites, especially during the WFH period where work schedule usually overlaps personal time. For example, new generation of urbanites who live in condominiums alone have trouble working too much that it lead to stress, depression. The idea of Khunwan Chatbot has AI to calculate shared date and free time of customers and friends in the group to let them meet in a virtual way even when they have to respect a social distance. Deciphering sample groups regarding how they make appointment to meet friends or family even virtually, we know it can make them relax, not lonely. You can have positive vibes from people’s interaction, especially when you have AI to calculate your free time. It makes appointment easier. There is more likelihood that it will happen. It helps you find common free time among friends. Our group did many experiments until we got the prototype for Khunwan Chatbot’s current version that is right for users with the potential to further develop in the future.”
Mr. Pawares Thewahasakulthong from Chulalongkorn University, who won the first prize for an individual, said, “AP Open House’s Design for Living programme offered opportunity and experience like no other. It’s learning marketing trends and innovation that will elevate new way of living. After the programme was finished, we understand how the real estate industry operates more clearly from the concept, the process from start to finish. Importantly, we got to learn Design Thinking in-depth from the original course through actual work. It makes you understand the need of customer deeply. I think we can build on it in terms of the thinking process in private life, study, and future career. Thanks to the mentors and coaches for such a good project. And they paid great attention, cared a lot and took good care of us the young ones participating in the programme. Lastly, we got networking from friends in the class. Everything was priceless as an experience for me and my friends. Good programme like this should be around every year.”
AP Thailand on a mission to EMPOWER LIVING
good quality of life to customers on their own terms.